최신 Marketing-Cloud-Account-Engagement-Consultant 무료덤프 - Salesforce Certified Marketing Cloud Account Engagement Consultant

문제1

Monthly cost of Salesforce Engage is

A. 15$

B. 100$

C. 50$

D. It's always free

정답: C

문제2

LenoxSoft uses a 3rd party webinar platform. They want to create an automated process using an engagement program that sends a different email based on whether or not a prospect has registered for a webinar.
What should a consultant configure in Marketing Cloud Account Engagement and Salesforce in order to meet this use case?

A. A Build a custom connector for the webinar platform and use a custom trigger in Engagement Studio to listen for the webinar registration,

B. Create an engagement program for the webinar and use a Prospect Webinar trigger in the program to listen for the webinar registration.

C. Export the registration list from the webinar platform, import it into Marketing Cloud Account Engagement and use it as a recipient list for the engagement program.

D. Create a marketing app extension for the webinar platform, add an activity type for webinar registrations, and use an External Activity trigger in Engagement Studio to listen for the webinar registration.

정답: A

문제3

One of LenoxSoft's goals is to effectively use engagement studio programs to continuously reengage cold leads until they become active. To do so, the marketing team needs to build a list of cold prospects.
What is the optimal use case to segment these prospects?

A. Run a Segmentation rule where the criteria is "Prospect Time Last activity Days ago is greater than 90 days".

B. Run a Dynamic List where the criteria is "Prospect Time Last activity Days ago is greater than 90".

C. Run a Dynamic List where the criteria is "Prospect Time Created Days ago is greater than 90".

D. Run an Automation rule where the criteria is " Prospect Time Last activity Days ago is greater than 90 day."

정답: C

문제5

LenoxSoft wants Co ensure they're not over-emailing their target audience on specific email send actions in an Engagement Studio program.
What is the best way to help their marketing team achieve this goal?

A. Increase the wait time on the Email send action steps.

B. Automatically remove prospects from the program when an email reply trigger is met.

C. Set the Engagement Studio program to repeat every 10 days.

D. A Leverage Einstein Engagement Frquency in a rule step before the Email send action steps.

정답: D

문제6

LenoxSoft uses Salesforce Campaigns and wants to make sure their reports reflect engagement driven by Marketing Cloud Account Engagement marketing efforts as well as Salesforce driven activity on the campaign.
Which features should they enable and utilize?

A. Salesforce User Sync and Campaign Influence

B. Connected Campaigns and Campaign Influence

C. Campaign Influence and Marketing Data Sharing

D. Connected Campaigns and Engagement Studio

정답: B

문제7

You can enable Progressive Profiling with Marketing Cloud Account Engagement Forms in orderd to show ceratin fields only if the prospect already has data in selected field(s)

A. True

B. False

정답: B

문제8

A marketing user wants to create a newsletter list where prospects will be automatically added based on a specific set of criteria. However, they also want to make sure sales users can manually add their prospects to the list even if they don't match the criteria.
Which automation tool should be used?

A. Segmentation rule

B. Completion action

C. Automation rule

D. Dynamic list

정답: C

문제9

LenoxSoft wants to optimize asset usage while discovering new audiences. What tool should they use?

A. Marketing Cloud Account Engagement Business Units

B. Einstein Behavior Scoring

C. Einstein Lead Score

D. Einstein Campaign Insights

정답: D

설명: (DumpTOP 회원만 볼 수 있음)

문제10

Marketing is under pressure to provide their sales team with more leads. A Marketing Cloud Account Engagement administrator is looking at the Pipeline Dashboard Report in the B2B Marketing Analytics App and notices an extremely high number of prospects compared to Marketing Qualified Leads (MQLs).
Which two steps should increase the number of qualified leads being passed to sales?
Choose 2 answers

A. Improve prospect data by adding fields to existing forms and making them required.

B. Improve lead qualification efficiency by using automation rules for prospect assignment.

C. Increase their scoring threshold to give the Sales team the most qualified leads.

D. Increase gated content on the website to provide more scoring opportunities.

정답: B,D

문제11

LenoxSoft sends an operational email to all prospects, but finds there are some prospects that did not receive the email.
Why would this happen?

A. The prospects were on a suppression list used on the operational list email send.

B. The prospects were set to "false" for opted out and set to "true" for do not email.

C. The prospects are opted out of the list used on the operational list email send.

D. The prospects were set to "true" for opted out and set to "false" for do not email.

정답: B

문제12

How many Scoring Categories is it possible to create

A. 25

B. 50

C. 100

D. 15

정답: B

문제13

Lenoxsoft is transitioning from their current marketing automation platform to Marketing Cloud Account Engagement. They have a landing page that they wish to migrate over to Marketing Cloud Account Engagement and need to understand what steps are involved in order to maintain the page's existing look and feel. What are the necessary first steps to migrate this landing page over to Marketing Cloud Account Engagement while maintaining the page's existing look and feel?

A. Import the HTML file into Marketing Cloud Account Engagement and apply it to the landing page

B. Create layout template and import HTML from the landing page URL

C. Import the HTML file into Marketing Cloud Account Engagement and apply it to the layout template

D. Create a Marketing Cloud Account Engagement landing page and import HTML from the landing page HTML

정답: B

문제14

Which standard connectors can be activated in Marketing Cloud Account Engagement [Choose two answers]

A. Olark

B. Survey Monkey

C. GoToWebinar

D. Youtube

정답: A,C

문제15

A consultant wants to design an automated grading system to increase efficiency and lead relevancy for LenoxSoft. Relevant leads have a 'Director' job title and are in the 'Technology' industry.
How should they design this automation strategy?

A. Create a 'Director' profile, an automation rule to set the profile, and a second automation rule to increase their score if industry is Technology'.

B. Create a Director' profile, an automation rule to set the profile, and a second automation rule to increase their grade if industry is 'Technology'.

C. Create a 'Director' scoring category, an automation rule to set the profile, and a second automation rule to increase their grade if industry is Technology'.

D. Create a Director' profile, an automation rule to set the profile, and click the thumbs up or thumbs down icons on a prospect's Profile tab to set criteria matches.

정답: B

문제16

LenoxSoft's corporate marketing team wants to ensure their website visitors who originate from Europe are able to opt into having their website activity tracked.
How could this be accomplished?

A. Enable tracking opt-in preferences for visitors from specific countries.

B. Create visitor filters for prospects that are known to be located in Europe.

C. Remove tracking code from the website and create new sites for each country.

D. Enable tracking opt-in preferences for all website visitors.

정답: B

문제17

It is possible to assign certain Prospect to selected Scoring Category

A. True

B. False

정답: B

문제18

LenoxSoft sends a list email to the "2019 Tradeshow" list, and does not use a suppression list. The next day, an account manager wants to know why his prospect did not receive the email even though they were a member of the list.
What could have prevented this prospect from receiving the list email?

A. The prospect already received the email already received another Marketing Cloud Account Engagement email within the past business day, based on the account's business hours.

B. The Dedicated IP address was not warmed up appropriately before the email was scheduled.

C. A second prospect with the same email address received the email under "allow multiple prospects with the same email address.'

D. The prospect was no longer a member of the "2019 Tradeshow" list used for the email send.

정답: C

문제19

"LenoxSoft wants to send an email to existing customers about a new product offering and will be using Handlebars Merge Language (HML) merge fields to personalize the email content. They are concerned some of the recipient prospect records may not have all of the fields populated that will be used to personalize the content.
What two options could be implemented to prevent empty field values from appearing in the email?
Choose 2 answers

A. Define page actions to replace field values

B. Define default mail merge values for fields

C. Use HML merge field modifiers

D. Use HML conditional logic statements

정답: A

문제20

LenoxSoft wants to add 50 points to the scores for prospects who attended a webinar last month. How would you advise them to accomplish this?

A. Create a new automation rule.

B. Create a new segmentation rule.

C. Add a completion action to the form the prospects completed to register for the webinar.

D. Select all prospects in the webinar attendees table and use the table action at the bottom to add to their scores.

정답: A

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최신 Marketing-Cloud-Account-Engagement-Consultant 무료덤프 - Salesforce Certified Marketing Cloud Account Engagement Consultant

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