최신 Marketing-Cloud-Account-Engagement-Consultant 무료덤프 - Salesforce Certified Marketing Cloud Account Engagement Consultant

문제1

Select available Webinar Scoring Rules

A. Webinar Refusal

B. Webinar Invited

C. Webinar Attended

D. Webinar Registered

정답: B,C,D

문제2

LenoxSoft has been using Marketing Cloud Account Engagement and Salesforce for one year and have enabled Einstein Behavior Scoring.
What guidance should the system administrator give to the LenoxSoft sales team so they can gain context into why their prospects are being scored the way they are?

A. To always book a follow up call with prospects and record notes from the call in the Marketing Cloud Account Engagement Notes field for future review.

B. To read the lead score rationales to gain additional context around positive or negative reasons a prospect is scored the way they are.

C. To access the B2B Marketing Analytics app so they can look through the campaigns that the prospects have engaged with over the last year.

D. To read the behavior score rationales to gain additional context around positive or negative reasons a prospect is scored the way they are.

정답: B

문제3

When integrating Marketing Cloud Account Engagement Ultimate edition with Salesforce custom objects, what are two key attributes to ensure seamless custom object integration? Select 2

A. Customized 'Display in Table' values when configuring fields

B. Salesforce Connector User has 'Read' permission to the custom object

C. Lead, Contact or Account record added as a Related Object to the Salesforce custom object

D. Campaign or Opportunity record added as a Related Object to the Salesforce custom object

정답: B,C

문제4

The LenoxSoft marketing team compiled a spreadsheet of all attendees who visited their tradeshow booth at a recent event in Chicago. They realize not everyone at the event may be interested in their product so they create new leads in Salesforce for individuals who have submitted an interest form on their website in addition to attending the event.
All new leads from the event should be evenly distributed to their Chicago Sales User Group.
What would be the optimal sequence to meet these requirements?

A. . A Import prospects and add to "Chicago Event" list > Run an automation rule to "Assign prospect to user in group" based on the criteria "Marketing Cloud Account Engagement form :: -Any- :: Was completed successfully" AND "Prospect List :: is member of :: Chicago Event"

B. Run an automation rule for each user in the Chicago Sales User Group to "Assign prospect to user" based on the criteria "Prospect form :: -Any- :: Was completed successfully" AND "Prospect List :: is member of :: Chicago Event" > Import prospects and add them to the "Chicago Event" list

C. Run an automation rule to "Assign prospect to user in group" based on the criteria "Marketing Cloud Account Engagement form :: - Any- :: was completed successfully" AND "Prospect Event :: is :: Chicago Event" > Import prospects and add them to the "Chicago Event" list

정답: A

문제5

LenoxSoft wants a custom user role in Marketing Cloud Account Engagement that will allow a user to perform imports, but not to configure fields. In order to create this custom user role, they will copy an existing default user role that already has these permissions.
Which default user role should be copied in order to maintain these permissions?

A. Sales

B. Administrator

C. Sales Manager

D. Marketing

정답: D

설명: (DumpTOP 회원만 볼 수 있음)

문제6

LenoxSoft is a global company interested in creating Marketing Cloud Account Engagement Business Units (PBUs) to support their regional needs. How should they to access PBU features?

A. Enable "Business Unit'connector setting

B. Purchase separate Marketing Cloud Account Engagement accounts

C. Use the Marketing Cloud Account Engagement Lightning App

D. Move all users to Salesforce Lightning

정답: C

설명: (DumpTOP 회원만 볼 수 있음)

문제7

While reviewing the Velocity section of the Pipeline Report in the B2B Marketing Analytics App, a Marketing Cloud Account Engagement administrator notices that it is taking prospects an average of 30 days to get from the Visitor stage to the Prospect stage. The admin wants to decrease this to 15 days.
What next steps should decrease the transition time?

A. Improve lead qualification efficiency by using automation rules to pass leads over to Sales.

B. Refine scoring and grading models to only give the Sales team the most qualified leads.

C. Offer more conversion points for visitors such as Marketing Cloud Account Engagement forms and landing pages.

D. Create lead nurturing programs to help the Sales team nurture leads until their deals close.

정답: B

문제8

If someone opt-out's do we need to delete this Prospect record?

A. Yes, it is restricted by law

B. False. It is restricted by law not to email them, but we still can track the activity

정답: B

문제9

An Administrator imported a list of trade show attendees and added them all to the same Marketing Cloud Account Engagement campaign. A few months later, the Administrator wants to pull a one-time list of all of these attendees. How should this be accomplished?

A. Look for the original list based on the Marketing Cloud Account Engagement campaign

B. Run a dynamic list based on the Marketing Cloud Account Engagement campaign

C. Run a segmentation rule based on the Marketing Cloud Account Engagement campaign

D. Run an automation rule based on the Marketing Cloud Account Engagement campaign

정답: C

문제10

LenoxSoft's marketing team wants to use one repeating program to continually nurture cold and unengaged leads, but wants the content for the emails sent through the program to be tailored based on how many times the prospect has entered the program.
They have decided to create a custom field called "Repeated Engagement" and increment that field by +1 each time a prospect enters the program.
Using this method, how should the team meet this need?

A. Create dynamic content based on the "Repeated Engagement" field for use in the emails sent in the program.

B. Use the "Repeated Engagement" field to both suppress prospects from the original program and add them to new programs.

C. Use rule steps to send prospects down unique paths in the program based on the "Repeated Engagement" field value.

D. Create an automation rule that adds prospects to static lists to feed new programs after each entry.

정답: A

문제11

LenoxSoft's corporate marketing team has Marketing Cloud Account Engagement users who are users in all of their five Marketing Cloud Account Engagement Business Units. User A primarily focuses on the North American business unit (BU), but is asked to review a new Engagement Studio program in the European BU before the European marketing team resumes the program.
How would user A accomplish this?

A. Instruct the user in the European BU to take a screenshot and email it to them to review.

B. Create a custom user role in the European BU with access to the folder the program is in.

C. Use the BU switcher in the North America BU to switch to Europe.

D. Log out of the North American BU and log into the European BU to review the program.

정답: C

문제12

When mapping fields between Marketing Cloud Account Engagement and Salesforce how can you control the synchronization? [Choose one answer]

A. All of the above

B. Use Salesforce's value

C. Use Marketing Cloud Account Engagement's value

D. Use the most recently updated record

정답: A

문제13

A Marketing Cloud Account Engagement administrator wants to enable the Engage Sales Tools page in Salesforce. Which two resources are available via this page in Salesforce? Choose 2 answers to set Engage

A. Campaign send limits

B. A link to assign licenses and permission sets

C. A link to Salesforce Engage training resources

D. A link to download Engage Alerts for Mac

정답: C,D

문제14

LenoxSoft asks yOu about whether filtered prospects will be affected if they are registering for an event using your WebEx connector. What advice do you give them? You simply remind them that since registering for an event is a completion action it will always run when a form is filled out.

A. Filtered prospects for the webinar either by removing the filter or having the filtered prospects register through the WebEx registration form itself.

B. That may happen occasionally, but they shouldn't worry too much since most filtered prospects are usually staff members.

C. Filtered prospects will not be registered for a webinar through a Marketing Cloud Account Engagement form since "Register for a webinar" completion action and Marketing Cloud Account Engagement prospects who are filtered do not have completion actions applied to them.

D. Filtered prospects will not be registered for a webinar through a Marketing Cloud Account Engagement form, but you can still register your

정답: A

문제15

Lenoxsoft is transitioning from their current marketing automation platform to Marketing Cloud Account Engagement. They have a landing page that they wish to migrate over to Marketing Cloud Account Engagement and need to understand what steps are involved in order to maintain the page's existing look and feel. What are the necessary first steps to migrate this landing page over to Marketing Cloud Account Engagement while maintaining the page's existing look and feel?

A. Import the HTML file into Marketing Cloud Account Engagement and apply it to the landing page

B. Create layout template and import HTML from the landing page URL

C. Import the HTML file into Marketing Cloud Account Engagement and apply it to the layout template

D. Create a Marketing Cloud Account Engagement landing page and import HTML from the landing page HTML

정답: B

문제16

What is required when sending a Marketing Cloud Account Engagement email from an assigned user?

A. There must also be a general or specific user as a sender.

B. All prospects on the recipient list must be assigned to a user.

C. The assigned user must be connected through user sync.

D. The email must also contain assigned user merge fields.

정답: A

문제17

LenoxSoft currently operates with two Marketing Cloud Account Engagement Business Units (PBUs), one for their United States division and another for their European division. In the new year, each business unit (BU) is planning on building the same set of marketing assets and will use them to run the similar campaigns.
Once connected campaigns have been enabled, what approach should be recommended?

A. Add the Engagement History component to campaign page layouts > Create a parent campaign that is not related to any BUs and create two child campaigns, each related to a single BU > Enable "Include child campaigns" on the parent campaign

B. Add the Einstein Campaign Insights component to campaign page layouts > Create a parent campaign that is not related to any BUs and create two child campaigns, each related to a single BU > Enable 'Include child campaigns" on the parent campaign

C. Create a campaign that is related to both BUs > Create a new dataset in B2B Marketing Analytics that only includes the created campaign > Open a dashboard using this dataset to display an aggregated view of the campaign performance metrics from across both BUs

D. Create a separate campaign for each BU > Create a new dataset in Salesforce reports that only includes the created campaign > Open a dashboard using this dataset to display an aggregated view of the campaign performance metrics from across both BUs

정답: A

문제18

When connecting Marketing Cloud Account Engagement for the first time to Salesforce, what is required before records will begin syncing?

A. Salesforce B2B Integration user must be created.

B. Salesforce fields must be synced to Marketing Cloud Account Engagement fields.

C. The Salesforce connector must be unpaused.

D. User sync must be enabled in Marketing Cloud Account Engagement.

정답: C

최신 Marketing-Cloud-Account-Engagement-Consultant 무료덤프 - Salesforce Certified Marketing Cloud Account Engagement Consultant

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