최신 NPDP 무료덤프 - PDMA Product Development Professional (NPDP) Certification

문제1

Cash cows are mature market opportunities. The market is still growing and the huge market share usually means terrific profits.

A. True

B. False

정답: B

설명: (DumpTOP 회원만 볼 수 있음)

문제2

Which of the following is not a deliverable to be completed during the Concept Generation phase?

A. Inside Sources

B. Product Concept Statement

C. Problem-based Ideation

D. Outside Sources

정답: A

설명: (DumpTOP 회원만 볼 수 있음)

문제3

Which of the following are quantitative market research techniques?

A. Secondary research

B. All of the above

C. Customer visits

D. Surveys

정답: D

설명: (DumpTOP 회원만 볼 수 있음)

문제4

What type of team structure should be chosen when minor changes to existing products are to be made?

A. Functional

B. Heavyweight

C. Lightweight

D. Tiger

정답: C

설명: (DumpTOP 회원만 볼 수 있음)

문제5

In the early stages of the new products process there is a lot of uncertainty. These stages are often referred to as ____.

A. Business case development

B. Concept evaluation

C. The fuzzy fornt end

D. Concept generation

정답: C

설명: (DumpTOP 회원만 볼 수 있음)

문제6

In the concept generation phase of the new product process, which of the following statements below is correct?

A. None of the above are correct

B. Only generate one new product concept for a new product opportunity and stick with it

C. Generate as few new product concepts as possible for a new product opportunity because this process takes time and speed to market is of the essence

D. Generate as many new product concepts as possible for a new product opportunity, because the more concepts that are generated, the higher the probability of a successful concept.

정답: D

설명: (DumpTOP 회원만 볼 수 있음)

문제7

Lean manufacturing is aimed at the elimination of waste in every area of production below except

A. Packaging design

B. Supplier networks and factory management

C. Customer relations

D. Product design

정답: A

설명: (DumpTOP 회원만 볼 수 있음)

문제8

Strategic platform and/or driving decisions, usually under the control of the new product marketing manager, include which of the following?

A. Determining how to position the product versus the competition

B. Determining whether to outsource manufacturing

C. Determining what customer acceptance measures to use to define success

D. Determining what issues to track in a launch management system

정답: A

설명: (DumpTOP 회원만 볼 수 있음)

문제9

Secondary research is defined as research executed and published by a market research firm.

A. True

B. False

정답: B

설명: (DumpTOP 회원만 볼 수 있음)

문제10

When considering the various sources of the A-T-A-R (Awareness-Trial-Availability-Repeat) model, which of the following tests is the best for Consumption:

A. Basic Market Research

B. Market Test

C. Component Test

D. Concept Test

정답: B

설명: (DumpTOP 회원만 볼 수 있음)

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